The USL Super League has signed a league naming rights deal with financial tech company Gainbridge, the league announced on Tuesday. The Gainbridge Super League will commence this branding for the 2025/26 season. The multi-year agreement makes Gainbridge “the first-ever entitlement partner of a professional soccer league in the United States,” per a press release. Gainbridge, a financial services company, will also be the exclusive “Financial Services Partner” of the league, as well as the “Official Annuity Partner” for all men’s and women’s USL divisions. Gainbridge recently named former U.S. women’s national team goalkeeper Brianna Scurry as a brand ambassador.
