U.S. Soccer and the FMF on Friday revealed the branding and slogan of the official USA-Mexico joint bid to host the 2027 World Cup. The “New Heights” motto plays on the bid’s promise to delver record-breaking attendance and revenue. The bid claims it is in “a unique position to sell out high-capacity stadiums for every match, with most of the venues over 65,000 seats.” Brazil and Belgium-Germany-Netherlands (joint) also submitted bids.
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