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Wave’s new kits drive record sales on day of launch

A San Diego Wave FC spokesperson tells The Equalizer that the club had a record day for jersey sales Tuesday, the day the team’s new kits launched, marking a 575% year-over-year increase from last year’s day of kit launch and a 470% increase from the day of the team’s inaugural kit launch, in 2022. Tuesday’s sales of the Wave’s two kits and training top, driven by a sunset-themed primary jersey, totaled six figures in revenue.

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