Stories By Max Simpson
NWSL/ 7 months ago
The NWSL has great upside for brands. Here’s why current sponsors have doubled down
When attempting to properly scale how a brand evaluates return on investment (ROI), look no further than one of the National...
NWSL/ 10 hours ago
Lauren Barnes: Approaching 200 games and the NWSL’s growth
Saturday, nearly 40,000 fans will be filling Lumen Stadium in Seattle for the Seattle/Portland...
NWSL/ 15 hours ago
Bay FC unveils itself with a play toward soccer, timelessness and, yes, merchandise
The 2024 NWSL expansion team in the San Francisco Bay Area will be known...
Analysis/ 2 days ago
Slump or anomaly? Unpacking the Portland Thorns’ erratic few weeks
Primacy bias, Becky Sauerbrunn's absence, and Sophia Smith's dry spell: What the advanced data...
Analysis/ 3 days ago
Chelsea’s dominance won’t be ending soon
For all the excitement of a title race that involved four teams, the narrative...