With 13 federations qualifying for this summer’s FIFA Women’s World Cup, Nike had more partner federations than any other brand qualify for the World Cup. Nike worked with each of their 13 partner federations to design its respective new National Team Collection, including kits and lifestyle apparel. Each collection “is inspired by each country’s distinct identities and diverse communities” and incorporates “cultural and historical elements to boldly represent each country on and off the pitch.”
Select Nike National Team Kits will be available in limited quantities beginning April 3. All home and away jerseys and items from each federation’s apparel collection will be available in early June.
Here is every Nike 2023 Women’s World Cup kit:
For more information about the inspiration behind these designs check out Jeff Kassouf’s piece on the new USWNT kits.
The Canada National Team Collection continues the focus on the country’s traditional red and white color scheme. The red and black home kit features an “evolution of their iconic geometric maple leaf design”, while the away kit uses simplicity to highlight the traditional colors.
The New Zealand National Team Collection utilizes the country’s unique and iconic culture and landscapes to honor the World Cup co-hosts. The home kit “pays homage to its landscapes” through a new take on the classic Silver Fern pattern. The distinct allover pattern was created using black and silver spray paint techniques. The away kit, all white with a bright futuristic blue accent, is inspired by the 1991 qualifying squad.
For one of the World Cup’s host nations, Nike created Australia’s National Team Collection to celebrate the “diverse country and community and is an invitation to all Australians to join in and embrace this once-in-a-lifetime moment and iconic team.” The home kit features a marbling pattern created by hand. The turquoise away kit color is meant to represent a nation that is “vibrant, energetic, and forward-thinking.”
The Brazil National Team Collection is inspired by the Amazon, thematically connecting the home and away kits with a “tropical foliage pattern.” Utilizing Brazil’s classic yellow, the home kit “highlights the beautiful Amazon ecosystem through the pattern’s knit textures.” The away kit carries through the tropical foliage pattern as it appears on the sleeves in “bright jungle colors.”
China’s National Team Collection purposefully spotlights China’s historically traditional colors of red and yellow. The home kit is “inspired by the iconic xiangyun symbol, a traditional Chinese stylized cloud associated with good luck and good fortune.” The home kit uses red as its primary color while the away kit features the other traditional color with a “bright yellow hue.”
The England National Team Collection is “inspired by the Art Deco movement and design of the legendary Wembley Stadium.” The home kit’s off-white color scheme is “modeled after the original Wembley’s chalky white brick exterior in 1923” while also paying “homage to the 1984 England women’s team, the country’s first women’s team assembled for a major tournament.” The away kit “brings in the first expression of blue in the team’s history” with a geometric pattern that nods to the Art Deco movement.
France’s National Team Collection is inspired by Orphism, an art movement popularized around the time that the first French women’s football teams were playing, in the 1920s. The light blue and lilac colors featured on the home kit resembles the kits of those 1920s teams. In an Orphism art style, “the white away kit features a bespoke, hand-painted pattern cut into hexagon shapes.”
The overall theme of the Korea National Team Collection is inspired by “the country’s youth culture and globally renowned fashion style.” For the home kit, Korea’s traditional red color is juxtaposed with vibrant pink side panels, a color new to Korea’s kits, meant to create a “distinctive look reflecting the youthful spirit of the country and the team.” The color blocking of the white away kit is inspired by Korean fashion with the split side panels pointing to “traditional ideas of balance and opposites on the Korean flag.”
The home kit is grounded in the iconic bright orange national color. The away kit pulls inspiration frome the red, blue and white colors of the Dutch flag, focusing primarily on the blue and combining the shape of the lioness on the national team crest with geometric modern patterns.
The Nigeria National Team Collection blends the country’s traditional local prints and patterns with current styles from the fashion scene of Abuja. In an electric green color scheme, “the home kits features a bespoke pattern on the cuffs and sock ribbing inspired by traditional Nigerian artwork and textiles.” The away kit, a darker forest green, “combines modern shapes with traditional prints; the up-close details on the graphic pattern pay homage to the team’s ‘Super Falcons’ name.”
The Norway National Team Collection uses color-blocking combinations to mix and match the colors of Norway’s national flag, featuring them prominently.
The Portugal National Team Collection combines nods to modern art and fashion with the country’s traditional craftsmanship and maritime roots to represent Portuguese heritage. The red home kit is inspired by the country’s flag to convey national pride. The away kit features a “vibrant color scheme and bespoke pattern inspired by the country’s famous calçada Portuguesa designs.”
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