You can thank Esmeralda Negron for the ability to watch live European women’s soccer on TV each weekend in the United States. She co-founded Atalanta Media with Hannah Brown, together founding a company which is redefining the value of women’s soccer media rights. Negron joins Kickin’ Back to discuss jumping into a startup, the future valuation of women’s soccer, and how her successful playing and coaching career led her to this role. Check out atafootball.com for to watch European women’s soccer live and on demand for free.
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Editing and production: Claire Watkins.
Ata Football and The Equalizer have partnered to bring you a weekly roundup of news and highlights called The Scoop. Below is this week’s edition, with guest host Heather O’Reilly. Follow @EqualizerSoccer on Twitter to get The Scoop each week.
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