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Houston Dash/Dynamo minority owner Jake Silverstein shares insight on organizational rebrand

Memo Rodriguez and Nichelle Prince showing off new branding

The Houston Dash and Dynamo unveiled completely refreshed branding on Tuesday which is meant to unify the club into one recognizable brand and represent a commitment to the Houston market.

Jake Silverstein, who is a minority investor in the organization, spoke with The Equalizer about the circumstances surrounding the rebrand, equity between the men’s and women’s pro teams’ branding, and doubling down on the commitment to the Houston market.

What led to this point, the rebrand?

This has been in conversation for a while. I think it was an important moment to make it clear that we think of all of these – we really wanted it to be an opportunity to unite all of Houston soccer undertakings that we’re involved in. They are formally under one umbrella and we wanted to make it really clear that it is, in fact, one club. The Dynamo, the Dash, the academies: these are all the same family and 2020 has been a very interesting year. Very frustrating for the Dynamo; incredibly exciting for the Dash. Challenging for almost everybody in the world. But, hopefully, this comprehensive rethink not just of the colors and the badges, but of what we’re trying to do here – and formally unifying the various pieces together – can help set the tone for 2021 and beyond, to improve the places that we’ve been lacking and to build on the successes that we’ve had, and try to move forward in a really coherent way.

What are those areas that you look at, that you’ve been lacking and where you’ve found success?

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