How the NWSL adapted to add sponsorship despite shortened season, pandemic

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Google was announced as the National Women’s Soccer League’s ninth national sponsor on Friday, a remarkable turn of business in the middle of a global pandemic which is even more pronounced given the league’s historical struggle to attract new partners. For context, the biggest sponsorship news out of the league in 2015, a World Cup … Continue reading How the NWSL adapted to add sponsorship despite shortened season, pandemic

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