NWSL Beginnings: Creating ‘Spirit’ and rethinking the look

The Washington Spirit name was a shoo-in from the start of the process as the National Women’s Soccer League took shape in 2012. The final logo? That’s a different story. The third try at a women’s pro soccer league in the U.S. would once again include the Washington, D.C., area, and there was one obvious … Continue reading NWSL Beginnings: Creating ‘Spirit’ and rethinking the look