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NJ/NY Gotham FC

Sky Blue GM brings beer to the game, sets sights on future new venue

PISCATAWAY, NJ — Alyse LaHue’s Wednesday did not start the way most general managers of professional sports teams start typical mornings. LaHue was in the grocery store buying enough beer to fill eight coolers in preparation for that night’s Sky Blue FC home match against the Washington Spirit. With Rutgers, whose soccer stadium has housed Sky Blue matches since the WPS days, in the midst of changing concession contracts, the pro club was facing a second straight home match without a beer garden. LaHue wouldn’t let it happen.

“I’ve known Alyse [since] I played in Chicago in 2009,” Carli Lloyd said. “She’s phenomenal. She gets it. She knows what the players need. She’s been around two leagues now so she has a really good idea and grasp on how things should be run. And she’s trying. She’s really trying.”

LaHue spent her morning purchasing beer for what turned out to be the second-largest crowd in Sky Blue’s National Women’s Soccer League history — but it was a catch-22.

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