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NWSL, Budweiser strike multi-year sponsor agreement

The NWSL has partnered with Budweiser on a multiyear sponsorship to become the official beer of the league. The announcement was made via Twitter in the overnight hours ahead of Sunday’s World Cup final between the United States and the Netherlands. All 23 members of the U.S. team currently play for NWSL clubs.

“Budweiser has supported the U.S. Women’s National team for three decades,” said Monica Rustgi, Vice President of Marketing for Budweiser. “But we realize there is so much more Budweiser can do. Becoming the official beer sponsor of the NWSL is our way of not just supporting the U.S. Women’s Team once every four years, but also supporting women’s soccer every single day.”

The agreement includes naming rights to the semifinals, NWSL Championship, and MVP Trophy. There will also be a new award beginning this season called the Most Valuable Supporter awarded to the league’s biggest fan.

Budweiser will also be visible in the offseason by partnering on what has been called “an innovative off-season program (that) will give NWSL players immersive training on the business side of sports from Budweiser executives.”

“We are thrilled to embark on a long-term partnership with Budweiser,” said Amanda Duffy, President of the National Women’s Soccer League. “Budweiser’s support is significant and will amplify the visibility and influence of the league, our players and avid supporters. With this partnership happening in collaboration with U.S. Soccer and Soccer United Marketing, this collective goal to advance women’s soccer in the United States will only further propel the efforts of NWSL, as we look to bring the passion for World Cup play back home to league games.”

The press release says the deal is for multiple years, but no details were included. There was also no specifics no the renaming of the MVP or NWSL Championship.


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