Current and former women’s professional soccer players combined to create a new business called Sweat Cosmetics, a beauty care line targeting active women.
Chicago Red Stars defender Taryn Hemmings and former University of Denver teammate Emily Hines are the founders. Former Boston Breakers defender Courtney Jones, who retired from professional play at age 24 last fall to pursue the opportunity, is the company’s CEO. Leslie Osborne, who played for the U.S. at the 2007 World Cup, is the CMO. Former Olympic gold medalist Lindsay Tarpley is public relations director.
The company’s first product is an SPF 30 mineral powder made for women who want to wear makeup while working out. It’s applicable to both professional athletes and the everyday woman.
From the company’s indiegogo profile: “As Olympian and professional soccer players, we have seen first-hand the additional damage and stress inflicted upon our skin just from being active. Despite this fact, there currently are no cosmetic products on the market specifically designed for women who exercise.”
Sweat Cosmetics is currently raising funds for its first product run in June 2015.
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