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Sun’s out: USSF, NWSL ink deal with Coppertone

Fear not, fair-skinned fans: Coppertone has entered a multi-year partnership with U.S. Soccer and the National Women’s Soccer League.

Coppertone will be known as the “official suncare partner” of U.S. Soccer and the NWSL, a sponsorship The Equalizer first reported last month.

No word yet on mandatory in-game water breaks of yesteryear making a return.

U.S. Soccer and the NWSL say that this partnership will help encourage the importance of sun protection, a message that will be delivered through select players who will serve as brand ambassadors.

“We are very excited to partner with Coppertone, whose leadership in the suncare industry and track record for high performance sunscreens is a natural fit with the NWSL,” NWSL Commissioner Jeff Plush said in a statement. “We boast some of the hardest working elite athletes in the world and are backed by passionate fans who desire a dedicated brand that can support them every step of the way both on the field and in the stands.”


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