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ECNL launches ‘Amazing Young Women’ campaign

The ECNL launched its "Amazing Young Women" campaign on Tuesday.

The ECNL launched its “Amazing Young Women” campaign on Tuesday.

The United States’ top female youth soccer league, the Elite Clubs National League (ECNL), kicked off its “Amazing Young Women” campaign on Tuesday to celebrate female role models.

The campaign is meant to call on women of all ages to share their personal moments, ECNL commissioner Sarah Kate Noftsinger said. Each month the league will showcase on a woman who best represents and celebrates what the campaign is about.

“Generations of women have worked to redefine what it means to be a girl and have made it a reality that today’s teens have the ability to truly define themselves,” Noftsinger said. “In a show of appreciation and celebration of these women, we are motivating the Amazing Young Women of the ECNL and beyond to realize their own full potential.”

The ECNL is encouraging the use of the hashtag #BeautifulAmbition on social media, as well as using Snapchat and the campaign’s website as forums for discussion.

Also include in the campaign, the league says, will be a pop-up tour in seven cities across the country. The tour will include health and wellness information for young women as well as opportunities to meet former players.


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