Dear faithful readers of The Equalizer,
Today we announced a partnership with www.soccerly.com, a soccer-specific site serving the U.S. market and focusing on the world’s top soccer competitions. As part of the partnership, The Equalizer will be transitioning over from www.womens.soccerly.com to Soccerly.com, where it will prominently serve as Soccerly’s women’s soccer section and be integrated with coverage of the men’s game. You can read the full press release here.
What we do – bring day-to-day women’s soccer coverage at an unprecedented level – will largely remain the same. By joining Soccerly, The Equalizer adds valuable resources that will help advance the coverage of women’s soccer and move our initiative forward.
I founded The Equalizer five years ago nearly to the day, and the goal was always to provide a level of coverage to women’s soccer in the United States that had been lacking. Since then, we’ve expanded over time and have grown with a team across North America – a team that grows larger with this announcement. I’d like to thank everyone who has helped grow this site, which has made leaps forward thanks to some spectacular folks over the last half-decade. I also want to thank those who helped make this possible, and Soccerly for seeing what we do and believing in it.
Our goal is to continue to provide the best coverage of women’s soccer and highlight world-class players who are typically under-appreciated in a media landscape dominated by men’s sports. For some time, the quality of our content has out-paced our platform; good work went largely unseen. There are challenges and limitations of being an independent outlet, and this partnership helps us address those.
This move allows for our women’s soccer coverage – which you have all supported and I know will continue to support wonderfully – to be seen by more fans, ultimately growing both women’s soccer and exposure. Just as this site was founded on treating women’s soccer the same way men’s soccer is treated (it’s just “soccer,” period), the women’s section of Soccerly will be integrated into the men’s content. I will still be overseeing all women’s content, as I do now. It’s the platform that will improve both on the front- and back-end. And with Soccerly being partnered with NBC Sports, where I also work, there is an even greater opportunity to grow the exposure of women’s soccer at a high level as the Women’s World Cup rapidly approaches.
Today is an exciting day for The Equalizer, for Soccerly, and for women’s soccer fans as we continue to grow. The switch over will be gradual and will take some time (there’s a World Cup going on now, after all), but you’ll start to see some changes for the better as we move forward. I and everyone here appreciate your support, and I look forward to that continuing alongside even more fans and readers as we bring women’s soccer to a brand-new audience. We welcome questions and feedback, which this community has always had through the years. I hope you all share in our excitement.
Sincerely,
Jeff Kassouf
Founder, Managing Editor, www.womens.soccerly.com
