The new logo was designed by freelancer Pete Schwadel in collaboration with the Spirit front office. The new logo ties into the patriotic themes of the old logo, but also uses both “Washington” and “DC” to link the team with the District and the greater Washington metropolitan area.
The team added over 350 additional seats to the VIP Reserved seating area at their home venue, the Maryland SoccerPlex.
While some might find the timing of a logo and branding overhaul curious for such a young team, Spirit GM Chris Hummer said, “We collaborated for a few weeks with a great designer who offered his help, and the result was just too good to pass up.”
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