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Buying into the ArmourBite?

Under Armour surged into the mainstream sports gear market over the past decade and continues to show it is an innovative brand. Since its inception in 1996, Under Armour has always attempted to do things differently.

This time around, Under Armour has come out with ArmourBite, a collection of mouth guards and mouth pieces designed to enhance athlete performance. As expected, Under Armour has edgy marketing and intriguing statistics to back up the product, but soccer is one of the least conventional sports in which a player would wear a mouth guard.

There are some strong statements made in the video below. Do you think a mouth piece can make you “stronger, faster and better?” Will you buy ArmourBite? Have your say below.

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