Puma’s women’s soccer marketing campaign will take aim at the younger, grassroots level, where girls continue to play soccer in larger numbers. The 2011 Puma WPS commercial, featuring stars Marta, Tasha Kai, Karina LeBlanc and Amy Rodriguez, takes aim at bringing out the beauty of young players playing the game. It plays into that them by featuring WPS stars enjoying a pick-up game together. Check it out below:
And I would be crazy to let the weekend go without acknowledging the superior dancing skills of Kai. The Philadelphia Independence forward enjoyed the music at the 2011 Puma WPS kit unveiling and showed off some of her dance moves. Here is just a small sampling (shout out to LeBLanc for joining her in this particular dance):
- Also, please check out my latest SportsIllustrated.com column on the subject of female player development in the United States.
- And in other news, WPS apparently formally announced in the past couple of days some signings that we already knew about, but they somehow crept onto that transactions page. It is the closest thing magicTalk SC/Washington Freedom has come to making a player announcement and the signings include Shannon Boxx, Christie Rampone, Kacey White, Ella Masar, Marian Dalmy, Rebecca Moros and Lindsay Tarpley.
- Also noticeable on the transactions page is Czech international Pavlina Scasna signing with the Boston Breakers. Scasna was once linked to the LA Sol, but with the team folding prior to the 2010 season, Scasna never played in WPS.
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