Blogs
Soccer.com
Sol setting in Los Angeles Part 5: AEG's responsibilities
The final few angles that will be explored in this series on the Los Angeles Sol involve forces outside of Women’s Professional Soccer.  Anschutz Entertainment Group has yet again come out of this looking like the villain.

As of right now, that is a pretty legitimate argument.  Nobody about AEG is talking about the Los Angeles Sol.  When I did get in touch with a Home Depot Center staff member on Wednesday, I was told that all comment was being forwarded to the league.  AEG is still yet to comment on the Sol ceasing operations - not even a simple, run of the mill press release assuring that they are sorry about what happened (as insincere as something like that may be, it is still a step up from silence).

True, AEG co-owned the Sol with Blue Star LLC, a partnership composed of actor Anthony LaPaglia, Rudi Bianchi, Ali Mansouri and Shane Astani.  Outside of LaPaglia those names are not very familiar on a national scope, and they don’t carry the history that AEG has with American soccer.

Where AEG fails is in the precedent that the organization has set with its MLS franchises.  AEG has had its hands on six (technically seven in wake of the San Jose Earthquakes fiasco) different Major League Soccer franchises at one point: Chicago Fire, Colorado Rapids, D.C. United, Houston Dynamo (previously the San Jose Earthquakes version 1.0) Los Angeles Galaxy and the NY/NJ MetroStars.

In each case (other than LA and Houston, which AEG still owns), an owner was found for the team before AEG parted ways.  With higher operating costs in MLS, Anschutz Entertainment Group lost much more than the reported $2 million it lost on the Los Angeles Sol in 2009.

Honestly, that is pocket change to these big wigs.

The bottom line is that AEG has a responsibility here and as an organization, that responsibility still has not been addressed publicly.  On the Set Piece Analysts Daily Podcast, there were calls of sexism in this incident, and those objectively and carefully have to be explored.

This is year one of a league that is widely considered to have promise, and yet AEG, whose mission according to WPS Commissioner Tonya Antonucci was to help the team get off the ground and establish itself, has done anything but establish it.

So when news of the Sol's potential fate came through earlier in the week, did AEG offer to come back and help the Sol – and more importantly, WPS – get through this?

“You would have to talk to AEG specifically, but I can tell you that it is not something that they were going to be in a position to offer up or be in a position to take on,” Antonucci said.

She also emphasized that this falls on the league as well, because it was the league that took over custody in November and was in negotiations when the sale fall through.  That’s a legitimate concession, but it does not entirely excuse AEG.

It is hard to imagine what prevented this sports and entertainment conglomerate from “being in a position to take on” the Sol for another short period of time, other than simply not caring.


Credit to Tom Dunmore at Pitch Invasion for a sound counterpoint here.

Listen to the Set Piece Analysts Women's Podcast on the subject here.

Follow me at www.Twitter.com/JeffKassouf for all of the latest updates.
Posted By Jeff At 1/29/2010 12:20:06 PM
Labels: Sol, WPS

3
  Comments... read them below or post one
Anonymous said...
Thanks for the reads and the comments folks. To the first one: It's a completely valid point, but I think that it is too early to say WPS is not something that owners could profit off of. When operated correctly, I think the set-up is there for a profitable business in the future. The criticism really is that AEG's patience was clearly much thinner than it was with MLS squads. We are talking about one year here. RE: Marta - The contract issues of players (including Marta) has been a hot topic. I'm awaiting answers. Will have something soon. -Jeff
Anonymous said...
It's been reported that AEG guaranteed $250K of Marta's salary with Puma picking up another $250K. Do you know if that is accurate. And if so, is AEG still on the hook for that or will it be prorated and the club that signs her be required to pick up the difference?
Anonymous said...
No one should blame AEG for bailing out on the Sol. Businesses cut operations that lose money all the time. Yes, they absorbed heavy loses in MLS, but that doesn't mean they need to lose money with WPS too. At least in MLS, the value of the franchises/clubs has increased over time, perhaps allowing AEG to recoup some of their loses when then sell on the clubs to new owners. Looking at WPS, they must have decided the future gains would not be there to cover current loses.
Post a Comment 
Name:  
E-mail:    
 
Comment As:  
 
All good points. In the EPL or even MLS, a nine game skid would not c...More
There seems to be a double standard here. When Emma Hayes and Paula M...More
Look how patience has served Boston and Atlanta. Chicago didn't afford...More
I dont agree that fans need to be patient. In fact I feel there should...More
Haha, true. No matter what he does, though, they just keep winning. ...More
Email Address:
Team USA Soccer
Home | About Us | News | Blog | Twitter Feed | Links | Audio/Video
Home News Blogs Links