It’s safe to say the Women’s World Cup was a booming success in the United States.
The U.S. beat Japan, 5-2 in a dominant display, of course, but things went well off the field, too. Fox Sports reports that it pulled in $40 million in advertising revenue for the month-long World Cup. The company had expected to only pull in $17 million.
The TV viewing numbers helped, too. The U.S.-Japan final drew 25.4 million viewers, making it the most-watched soccer match in history in the United States. An additional 1.2 million viewers watched in Spanish on Telemundo, representing a 97 percent increase from 2011.
As reference, the 2014 men’s World Cup generated $529 million in advertising revenue.