Canada 2015 World Cup poster unveiled

The Equalizer Staff July 10, 2014 14

The 2015 Women’s World Cup starts in just under a year, and event organizers unveiled on Thursday the official poster for the tournament:

The poster was shown off in Brazil, at Rio de Janeiro’s Maracana stadium, which will host Sunday’s World Cup final between Germany and Argentina. Brazilian star and five-time World Player of the Year Marta

“We couldn’t be happier with the official poster,” National Organising Committee (NOC) Chairman Victor Montagliani said. “It’s such a dynamic piece of art that truly captures the spirit and beauty of the women’s game and Canada’s cultural mosaic. We can’t wait to bring it home to Canada and share it with all Canadians.”

From FIFA’s press release describing the poster:

With its warm colours, the official poster’s football and sun icon expresses positivity and ambition. The cascading shapes, meanwhile, evoke Canada’s breathtaking landscapes, expansive skies, towering mountains, rich green forests, vast lakes, powerful rivers and dynamic cityscapes. Together, this iconic imagery flows as the hair from a woman’s head, her proud expression exuding confidence, determination and freedom.”

This comes following the unveiling of Canada’s odd owl mascot, Shuéme:

FIFA also showed off this promotional video talking up the six Canadian host cities for next year’s World Cup:

  • FawcettFan14

    Classy. I like the subtler, less cartoonish look they’re giving off with the artwork so far. Yes I know the owl is a cartoon, but you know what I mean. 🙂

  • Guest

    Beautiful piece of work. Color me excited.

  • Movement

    It kind of looks like Alex Morgan in the face.

    • mockmook

      I thought that too. Yet, the face is also very un-Alex. Strange.

    • newsouth

      the poster doesn’t but the peacock underneath almost.

      • mike

        That peacock looks more like your girl PRESS with those eye lashes.

    • Lorehead

      Huh. Looked First-nations-ish to me, maybe because of the angle.

    • boltgirl

      It’s Mana Shim all the way.

    • Lorehead

      Could be Hope Solo’s sister. Make that, a different sister.

  • TN

    That’s a nice poster, now if only FIFA could force all the stadium to have real grass.

  • wosofan

    Poster is cool. The owl is obviously cartoonish. The latter must be an effort to market toward pre-teen girls, or something. FIFA did this same sort of thing for the U17 WC in Azerbaijian, with some sort of cartoonish girl as the mascot, in an effort to appeal to young girls. I guess that is important to get young girls interested in the event, but I hope that the soccer matches really are the draw.

  • luke

    Poster is beutiful, mascot is weird.

  • FIFA marketing rep

    We love women’s soccer. Look, we came up with this generic poster and even created an awkward looking mascot, blah, blah, blah…Just don’t ask us to spend any money on stuff that really matters, like their playing surface, okay?

    • mike

      The ball : a bouncing we will go, a bouncing we will go…..
      The player : no sliding we will go, no sliding we will go…..
      The game : a ping pong we will go, a ping pong we will go….
      …….keep that ball-oh off the turf, a ping pong we will go….