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Washington Spirit revamp logo, add more VIP seats

The new Spirit logo, designed in collaboration with freelancer Pete Schwadel.

The Washington Spirit unveiled a redesigned logo and announced an expansion of the VIP seating area at their home venue today in a press release.

The new logo was designed by freelancer Pete Schwadel in collaboration with the Spirit front office. The new logo ties into the patriotic themes of the old logo, but also uses both “Washington” and “DC” to link the team with the District and the greater Washington metropolitan area.

The team added over 350 additional seats to the VIP Reserved seating area at their home venue, the Maryland SoccerPlex.

Prior to the press release, the team published the new logo on their Tumblr, continuing the new trend of breaking news on social media websites.

While some might find the timing of a logo and branding overhaul curious for such a young team, Spirit GM Chris Hummer said, “We collaborated for a few weeks with a great designer who offered his help, and the result was just too good to pass up.”

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