As first reported by Jenna Pel, magicJack (the newest tweak to the name of the former Washington Freedom) has changed its colors to green, white and black. So, just as suspected, the jerseys unveiled Feb. 3 in New York, which featured the Freedom signature navy jerseys with white pinstripes, will not be worn by the team.
By dropping the name and the jersey that was previously unveiled, the team has no more affiliation to the Freedom. So, the logo and uniform will have to change. On Saturday, Owner Dan Borislow said the jerseys will not feature a team crest, but only the magicJack name across the front.
Puma begins the planning process for WPS uniforms some 18 months ahead of time. The company now has less than a month to produce new uniforms. Expect the magicJack uniforms to be a generic template given the shortage of time. Speculatively, something like this could very well be the jersey, with the simple name, “magicJack” across the front and the WPS and Sahlen’s logos added on.
“In support of the changes to the magicJack’s Washington Freedom franchise, we here at Puma are currently working with the team to provide new uniforms in alignment with the team’s new name, logo and colors,” said Tara McRae, vice president of marketing for Puma North America. “We’ll be releasing the new designs in advance of the WPS season start in April.”
A new logo? According to Borislow, there won’t be a logo other than the magicJack name. Whether or not the WPS league office will dispute that remains unclear. All of these answers may not be revealed until April 16, when magicJack travels to Widener University to open the season against the Philadelphia Independence.